Dhairya Patel

Senior UX/UI Designer | AI-Powered Design Specialist

5+ years of experience in designing human-centered digital products with creativity, strategy, and AI-driven efficiency.

About Me

Dhairya Patel - Senior UX/UI Designer
Senior UX/UI Designer

I am a Senior UX/UI Designer with over 5 years of experience designing SaaS platforms, B2B solutions, and consumer products. My expertise lies in creating user-friendly, scalable, and business-driven digital experiences.

As a certified AI-Powered Designer, I integrate AI into my workflows to accelerate iteration cycles, deliver smarter solutions, and create measurable impact. My design philosophy is rooted in human-centered design, supported by data-driven insights, and executed with creativity and precision.

Featured Case Studies

Max AI — Smarter Dental Scheduling
AIProduct Design

Max AI — Smarter Dental Scheduling

Dental SaaS · MaxAssist

I led the design of Max AI, an intelligence layer on top of the scheduler that prioritizes outreach, fills openings, and reduces manual work. The toolbar surfaces the right patient at the right time and guides staff with contextual prompts.

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Online Booking — Self-Service for Patients
AIProduct Design

Online Booking — Self-Service for Patients

Web and Mobile · MaxAssist

I designed a fully integrated online booking flow that lets patients book from search or the clinic website, enter insurance, and get confirmations without calling the clinic.

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AI Automation — Calls and Support Requests
AIAutomation

AI Automation — Calls and Support Requests

Automation · Agents · n8n Workflows

I explored automation beyond booking, designing agent-driven workflows that handle routine calls and support requests so staff can focus on patient care.

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UX changes in GO Transit's flow
UX ResearchInformation Architecture

UX changes in GO Transit's flow

Made it super flexible and intuitive

Led the UX/UI effort to simplify GO Transit's web trip‑planning experience. Rebuilt information architecture, streamlined navigation, and prototyped a cleaner trip‑planner.

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Government collaboration
Information ArchitectureGovernment

Government collaboration

Information Architecture for Space Agency

Reframed the IA and navigation around real user tasks (e.g., "see Northern Lights", "resources for kids"), then delivered wireframes and UI foundations.

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Made trip planning even smarter
Mobile DesignPersonalization

Made trip planning even smarter

Mobile App Design

Designed MAKE ME TRIPS, a mobile app that generates personalized, time‑boxed itineraries by blending available time, current location, and user interests.

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Redesign the entire flow & UI
Non-ProfitRapid Design

Redesign the entire flow & UI

Non-Profit Website Redesign

In a two‑week sprint, redesigned a non‑profit counselling website to foreground three actions—Request Counselling, See Counsellors, Donate—while modernizing the look.

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Money Mindset for Teens
FinTechGamification

Money Mindset for Teens

Dual-User Mobile App

As UX designer on TeenUp, designed dual parent/teen flows to assign tasks, reward progress, and teach saving through tutorials and gamified incentives.

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Brand new design system
Design SystemsComponent Library

Brand new design system

Design System & Component Library

Built MaxAssist's cross‑platform Design System and UI kit (web + mobile) to standardize components, tokens, and patterns across 15+ products.

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AI calls system the books calls
AI/VoiceHealthcare

AI calls system the books calls

AI-Powered Voice System

Designed an AI‑assisted outbound calling flow that contacts patients, confirms or reschedules appointments, and syncs outcomes to the PMS without staff intervention.

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Screen‑Pop Telephony
TelephonyHealthcare

Screen‑Pop Telephony

Telephony Integration Design

Designed the telephony integration that auto‑opens the correct patient file on inbound/outbound calls and displays caller‑aware actions.

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Skills & Expertise

Design Tools

Figma
Adobe XD
Photoshop
Illustrator
After Effects

AI Tools

ChatGPT
Figma AI plugins
Midjourney
Leonardo.Ai
Framer AI
Uizard

Development

HTML
CSS
JavaScript
Bootstrap
WordPress
Shopify

UX Research

User Interviews
Personas
Journey Mapping
Usability Testing
A/B Testing

Analytics

Google Analytics
Hotjar
Data-Driven UX
Conversion Optimization

Workflow

Agile
Scrum
Jira
Confluence
Design Systems

Professional Experience

Senior UX/UI Designer

MaxAssistCurrent

Aug 2020 – Present
Remote
  • Led UX/UI design for flagship SaaS dental platform serving 4000+ clinics across North America
  • Created scalable design system, reducing dev time 25% and inconsistencies 40%
  • Designed AI chatbot and outbound call system, reducing manual support by 50%
  • Increased user engagement by 35%, CTR by 40% via A/B testing and accessibility improvements
  • Mentored junior designers, integrated AI tools for workflow optimization

Web Designer & Developer

Big Surge Inc.

2018 – 2020
Toronto, Canada
  • Designed 15+ modern websites and e-commerce platforms
  • Developed Shopify/WordPress stores generating $1M+ in sales
  • Optimized SEO and digital marketing campaigns, driving significant customer acquisition
  • Collaborated with cross-functional teams to deliver projects on time and within budget

Education & Certifications

University of Toronto

UX/UI Design Specialization

2020 – 2023
Specialization

Fanshawe College

Internet Application & Web Development

2017 – 2018
Diploma

AI-Powered Designer

AI-Powered Designer Certification

2024
Certification

Impact & Results

+35%

User Engagement

Increased through optimized UX flows

+40%

Click-Through Rate

Improved via A/B testing & design

$1M+

E-commerce Revenue

Generated through designed platforms

50%

Reduced Workload

Manual tasks automated with AI

"My design philosophy combines human-centered thinking with data-driven insights, resulting in digital products that not only look beautiful but deliver measurable business impact and exceptional user experiences."
— Dhairya Patel

Let's Build Something Amazing Together

Ready to create exceptional digital experiences? Let's discuss your project and explore how we can bring your vision to life.

Get In Touch

Available for Freelance Projects

Currently accepting new projects and collaborations. Let's discuss your design needs and timeline.